In our businesses, we talk about achieving a good return on investment (ROI). We want to know that where we are investing our resources is providing us with an adequate, even above-average return. We consider risk and reward as a part of this and most likely will not invest where the potential ROI (reward) doesn’t align with what we want to achieve. It is about our priorities and choices. All too often, we limit these expectations (and conscious decisions) to where we are investing ... Read More » about The Many Returns of the Day: What Investments Do You Measure?


